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NquiRx

Turn bulleted research needs into a fully programmed survey.

NquiRx turns an insights brief into a survey with logic, routing, and a programming-ready spec; powered by today’s leading AI models and grounded in public sources when relevant.

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Built for pharma insights teams; designed to fit real-world MR workflows.

Faster, cheaper, and easier to manage than the manual process.

If you have ever rebuilt the same survey logic across decks, emails, and programming notes, NquiRx is for you.

Faster cycles

Go from a bulleted brief to a working survey draft in hours; iterate without losing logic.

Lower cost

Reduce drafting and rework time; cut down on vendor back-and-forth for routine revisions.

Same quality bar

Structured, traceable workflow; the same rigor you expect, delivered with far less manual effort.

How it works

NquiRx follows a structured survey build workflow; it just automates the parts that usually take the longest.

  1. Start from your brief

    • Paste a bulleted objective list, audience, and key constraints.
    • Add optional context like product background or a TPP.

  2. Clarify and draft

    • NquiRx asks targeted follow-up questions to remove ambiguity.
    • It drafts a question list with routing and logic notes.

  3. Iterate with traceable logic

    • Edit, reorder, and refine; keep logic explicit as the survey evolves.
    • Iterate up to five rounds until the instrument is ready to lock.

  4. Program and field

    • Generate a programming-ready spec and a programmed implementation (optimized for SurveyJS).
    • Create unique respondent links and prepare the dataset for export.

What gets automated

What you get

A programmed survey draft plus a programming-ready spec

Move from intent to implementation; keep logic explicit and reusable.

A simple fielding dashboard

See response progress as data comes in; stay on top of status without a full analytics suite.

Clean exports for your own analysis

Export respondent-level data to CSV; do everything else in Excel or your analytics stack.

Public sources, when they help

NquiRx can incorporate public sources to reduce manual lookup and keep assumptions grounded; you control what is included in your workflow.

These sources are used for enrichment and context; they do not replace your internal strategy, SOPs, or review steps.

Designed for compliant pharma market research

  • Designed to support compliant US market research workflows and participant protections.
  • Aligned with industry standards for ethical research and data protection practices.
  • Not intended for PHI; supports de-identification workflows where required.
  • Built to fit your SOPs and review process; logic and assumptions stay explicit.

Compliance is a shared responsibility; we collaborate with your legal, privacy, and insights teams to fit your requirements.

Insights Association Code of Standards and Ethics: https://www.insightsassociation.org/About-Us/Code-of-Standards

Product preview

Screenshots coming soon; placeholders below show the intended workflow.

Placeholder preview of an intake wizard capturing research objectives and constraints
Intake wizard
Placeholder preview of a question list editor showing routing and logic annotations
Question list editor
Placeholder preview of logic and survey specification output for programming
Logic and survey spec preview
Placeholder GIF showing end-to-end survey workflow from brief to programmed output
End-to-end flow (GIF placeholder)

Built by someone who has lived the workflow

I’m Nishant Juneja. I spent six years at ZS partnering with pharma teams on insights, commercialization, and market research. NquiRx is built to compress the survey build cycle without lowering the bar.

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FAQ

What is NquiRx?

NquiRx is a tool for pharma insights teams that converts bulleted research needs into a survey with routing and logic, plus a programming-ready spec.

Who is it for?

Directors of Insights and market research leads who want to shorten survey build timelines, reduce rework, and keep logic traceable across revisions.

Does it replace our research vendor?

No. NquiRx reduces drafting and programming friction; your vendor can still field the survey, recruit respondents, and manage operations if you prefer.

What survey platforms does it support?

NquiRx is currently optimized for SurveyJS; the core output is a structured spec that can be adapted to other survey engines as needed.

What inputs do you need from us?

A brief or bulleted objective list, the target respondent profile, key measures, and any constraints; no PHI is required.

How do we view results?

You get a lightweight dashboard view for response status and basic monitoring, plus a respondent-level CSV export for analysis in Excel or your own stack.

How do you handle compliance?

NquiRx is designed to support compliant US market research workflows; we align to your SOPs and review requirements. It is not intended for PHI and can support de-identification workflows where required.

What does a demo look like?

Bring a study brief; we walk through intake, drafting, iteration, and outputs. Typical demo time is 20 to 30 minutes.

See it on your next study brief.

Email is easiest for now; include your study goal, timeline, and therapeutic area.

Request a demo